The Nature And Nurture Of The Human Sexuality - 932 Words

The nature and nurture of the human Sexuality has been a debate argued among scientists and philosophers. It is believed that human sexuality is the key to reproduction and survival. This debate is concerned with the extent to which particular aspects of behaviour reflects the influence of genetically arranged maturity or wether it comes from learning and experience. This essay will explain to what extent human sexuality is the result of nature or nurture, it will also relate sexuality to the Biopsychosocial model. The nature part of the human sexuality is the expression of sexual sensation and related intimacy between human beings, it is a natural behaviour of what makes us human, its also a way to express the fullness of love between a man and a woman. The title sexuality becomes easier to understand when it is divided into three section of sexual orientation, sexual behaviour, and sexual identity. The first part points out the nature of a persons basic sexual attraction to other people. This may be others from the same gender, of the opposite gender or it could even be of both genders. Understanding the differences between sex and gender is important in the context of the nature and nurture contention. Sociologist and most other social scientists view sex and gender as conceptually definite. They believe that our sexual behaviour does not always match our sexual identity or our sexual orientation, a person may appoint in heterosexual behaviour but feel their sexualShow MoreRelatedIs Human Sexuality The Result Of Nature Or Nurture?1153 Words   |  5 PagesIntroduction To Human Behaviour: †¨18435577†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ To what extent is human sexuality the result of nature or nurture?†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ The nature and nurture of the human sexuality has been a debate argued among researchers and scientists. With regards to human sexuality, both nature and nurture become an integral factor in making the sexual beings that we eventually get to be. From our hereditary inclinations to how our associates influence our advancement, our childhoods have a tendency to be one long trek intoRead MoreDevelopment Across the Life Span: Nature Versus Nurture Essay examples1666 Words   |  7 PagesDevelopment Across the Life Span: Nature versus Nurture Barry University What is Nature versus Nurture? Development across the lifespan is one of the most interesting areas of psychology. The word development refers to human development which can be defined as â€Å"the scientific study of changes that occur in people as they age from conception until death.† (Ciccarelli, amp; White, 2009)Psychologists study this developmental change over time through several different methods. The book highlightsRead MoreThe Long Term Controversy Of Nature Versus Nurture860 Words   |  4 PagesIn recent years, it has been determined that it is a normal aspect of sexuality. Determining how one has this specific trait is up in the air. With homosexuality growing, sexual orientation has been a major discussion in the world throughout the last decade. Some have argued that it has to do with genetics, and some say that it has to do with the environment. This is known as the long-term controversy of nature versus nurture. The controversy discusses which side of the argument affects our behaviorRea d MoreThe Importance Of Nature Vs. Nurture, Culture And Gender, And Finally Family Involvement1378 Words   |  6 Pages  Ã‚  Ã‚   Influence paper Patricia Dominguez Professor: Jeannine Lombardi Class: ECE 102-003 Date: September 13, 2016   Ã‚  Ã‚   On this task I will be addressing the importance of Nature Vs. Nurture, Culture and Gender, and finally family involvement throughout the developing years of an infant. The developmental years in a child s life is classified under NAEYC 1b. The first standard has helped me understand the importance of making the student feel safe. It has made me understand that making bonds withRead MoreNature Vs Nurture : Nature And Nurture928 Words   |  4 PagesAs mentioned briefly in my self-introduction post, the nature-nurture portion of our textbook is the one part of this course I stated I looked forward to the most. I have always found myself engaged in a constant internal battle regarding nature versus nurture. Adding to this internal battle is the fact that I am married to an identical twin†¦a twin who drastically differs from his brother in several ways. These differences between my husband and his twin have resulted in my questioning if theRead MoreHomosexuality: N ature or Nurture811 Words   |  3 PagesThe aspect of human development across one’s lifespan has always been one of the most fascinating fields related to psychology and human sexuality. Among the controversial topics that are related with development across the human lifespan is the theory of â€Å"Nature versus Nurture†. It is an unsolved debate that has been around for centuries. It covers a broad spectrum of topics from intelligence to emotions, or in this case homosexuality. Although homosexuality is often thought of as a trait that isRead MoreThe Nature Vs. Nurture1463 Words   |  6 PagesT What can we define as Human Nature and Nurture? The Nature vs. Nurture has been a long never ending debate for some time now. Nature vs Nurture has been so profoundly debated, that now it’s unclear whether what makes us who we are and what we do, nature or nurture. For purposes of this essay Nature is going to be defined as characteristics we acquire through our genetic and biological factors, while that Nurture is going to be defined characteristics we acquire through our interactions and influencesRead MoreNurture Plays a More Dominant Role in Humans Development than Nature986 Words   |  4 Pages Humans are unique and intricate creatures and their development is a complex process. It is this process that leads people to question, is a child’s development influenced by genetics or their environment? This long debate has been at the forefront of psychology for countless decades now and is better known as â€Å"Nature versus Nurture†. The continuous controversy on whether or not children develop their psychological attributes based on genetics (nature) or the way in which they have been raisedRead MoreHomosexuality: Nature vs. Nurture Essay1208 Words   |  5 PagesSexual orientation is something that people hear about daily in the news, media, and daily lives of others, especially when it comes to the field of psychology and the nature versus nurture debate. For being as commonly debated and discussed as it is, there are many questions that come along with it: what is sexual orientation, how do people know their sexual orientation, what causes homosexuality, is it normal, is it possible to change, and can wanting LGBT, lesbian, gay, bisexual, and transgenderRead More Twin Early Development Study: Nature versus Nurture832 Words   |  3 Pagesobserve? To begin, you must give credit to the two philosophers who initially sparked different opinions about these two ideas. Aristotle theorized, that humans are born into the world with a blank slate and their behavior and thoughts are due solely to experience (Ashcraft, 1998). That theory would suggest that humans learn their phobias, sexuality, gender association, and all other traits through the world that surrounds them. Plato, thought quite the opposite. He believed that believed that behaviors

Richard Iii/Looking for Richard Essay - 1179 Words

HSC Advanced English, Module A: Richard III and Looking For Richard, Essay Connections of commonality and dissimilarity may be drawn between a multiplicity of texts through an appreciation of the values and attitudes with which they were composed. Accordingly, the values and attitudes of the individual being may be defined as an acute blend of externally induced, or contextual and internally triggered, or inherent factors. Cultural, historical, political, religious and social influences, dictated by the nature of one’s surroundings, imprint a variable pattern of values and attitudes upon the individual. Thus any deviation in any such factor may instigate an alteration of the contextual component of one’s perspective. By contrast, the†¦show more content†¦This derives from the play as a recount of historical events with a known outcome and a medium for propaganda in support of the monarchy, an avid determinist. Nevertheless, the aforementioned tension is prevalent throughout and epitomised by the paradoxical pun ‘I am determined to prove a villain’. Uttered with a tone of poise and self-assuredness, the term ‘determined’ implies a conscious statement of purpose and a preordained villainy. Thus Richard is aligned with the stock character of the Vice, an instrument of predestination, and the innovative Machiavel, an advocator of humanism. Despite this, the ultimate decline of Richard is consequential of the reign of determinism. The directly antithetic correctio ‘I am a villain. Yet I lie, I am not’ yields an implicit self-doubt and acknowledgment of an inability to fulfil his humanist purpose. Providentialism thus displays precedence over self-determination. This is in direct contrast to Pacino’s docudrama, composed for a secular modern American audience disengaged with traditional notions of determinism. A greatly diminished and altered portrayal of Margaret, the primary instrument of determinism in the play, is expressive of this. Pacino devalues her curses by reduci ng her to a ‘sort of ghost of the past’. A frenzied montage of informative discourse and the activity of the play complete withShow MoreRelatedEssay on Richard Iii and Looking for Richard1284 Words   |  6 PagesA deeper understanding of ambition and identity emerges from pursuing the connections between King Richard III and Looking for Richard. Compare how these texts explore ambition and identity. Ambition; an earnest desire for some type of achievement or distinction, as power, honour, fame, or wealth, and the willingness to strive for its attainment * Al Pacino’s production as an art-house vanity project * Promotes himself – manipulating the audience through cutaways, specific and timedRead MoreKing Richard Iii and Looking for Richard Essay1602 Words   |  7 PagesEssay 1 – King Richard III and Looking for Richard How has your study of the connections between King Richard III and Looking for Richard deepened your understanding of the context of and values within, each text? William Shakespeare’s play King Richard III and Al Pacino’s docu-drama Looking for Richard have enriched my understanding of how context shapes the values inscribed within each text. In light of this, the connection that exists between the two texts is: how the central character of theRead MoreKing Richard Iii and Looking for Richard Essay2197 Words   |  9 PagesThe texts King Richard III and Looking for Richard both accept the centrality of power and the yearning for it, as a central plot driver and an assumed part of the human condition. However, each presents a different perspective as to the nature of power; its origins and morality. Discuss this statement with close, detailed reference to both texts set for study. Power is defined as the possession of control or command over people and events. In Shakespeare’s play ‘King Richard III’, the centralityRead MoreKing Richard Iii and Looking for Richard Essay Plan1162 Words   |  5 PagesShakespeare’s Richard III and Al Pacino’s Looking for Richard both portray central values and ideas of the time. * The texts ideas are reflected by the context of the time. * Both texts written in different time periods meaning completely different contexts which shape the text. * Through Pacino’s hybrid style docudrama, he attempts to demystify Shakespeare’s Richard III, making it more accessible to the everyday person. * Shakespeare shows the journey in Richard III of Richard himselfRead MorePaper 2: Module a Richard Iii/Looking for Richard1020 Words   |  5 Pages Through exploring connections between Shakespeare’s Richard III and Al Pacino’s Looking for Richard the values of the era are often a product of the context of the text. However, through studying the theatricality of man and the pursuit of power, it is clear these notions transcend time and context. Shakespeare valued the way an actor could act within a play and theatre was valued in this context. Shakespeare also demonstrated how Richard pursued political power, whilst Shakespeare himself pursuedRead MoreNotes on King Richard Iii and Looking for Richard Essay1350 Words   |  6 Pagesever a woman in the humour won?† - assonance and expansive ‘o’ sounds as well as rhetoric and repetition â€Å"I’ll have her but I’ll not keep her long† - intercuts of ‘Ha’ as well as an increased speed of cuts through this line – almost portrays Richard as mad – cut of him out of costume in rehearsal laughing - Seduction through language and sexual tension in Pacino’s version – low neckline in costume, attempted kiss- more recognised and understood by audience, romantic model of film - no diageticRead MoreEssay about Richard Iii + Looking for Richard Comparative Speech834 Words   |  4 PagesGood morning/afternoon Throughout my comparative study of texts and context, I have explored various connections shared between William Shakespeare’s ‘Richard the 3rd’ and Al Pacino’s ‘Looking for Richard’. As both of these items are based on the same character, King Richard the 3rd, they share a lot in common. The connection that I have chosen to concentrate on though is the idea of power, and how both texts explore this theme. William Shakespeare is an extremely famous EnglishRead MoreAnalyse How the Central Values Portrayed in King Richard Iii Are Creatively Reshaped in Looking for Richard.1683 Words   |  7 PagesAn honest tale speeds best, being plainly told.† This quote from William Shakespeare’s King Richard III is a seed from which Al Pacino’s docu-drama Looking For Richard grows, both texts demonstrating the intrinsic relationship between contexts and the composition of texts. As 21st century students, we see Pacino’s creative reshaping emphasise inherent values within the original text, from dynamic perspectives to interpretational understandings, presented in an ‘honest’ and ‘plainly told’ compositionRead MoreJane Eyre1260 Words   |  6 Pagesbetween King Richard III and Looking For Richard is further enhanced by consideration of the marked differences in textual form. Evaluate this statement in the light of your Comparative Study of King Ri chard III and Looking For Richard. William Shakespeare’s 16th century historically tragic play, King Richard III and Al Pacino’s 20th century docudrama, Looking for Richard portray parallel themes of war, characterisation of Richard in context and plot. Shakespeare wrote King Richard III during theRead MoreWilliam Shakespeare s King Richard IIi1258 Words   |  6 PagesRichard: What have you done to me! Shakespeare: My historical tragedy â€Å"King Richard III† is just my dramatic presentation of your exploits in your bloody pursuit of the throne. Pacino: My postmodernist docudrama â€Å"Looking for Richard† is my modern interpretation of Richard III. My attempt to establish connections that enhance our understandings and interpretations of our respective contexts, ideas and values, primarily involving the representation of the human condition through the character of Richard

Introduction To Computing Microsoft Office Software

Question: Demonstration of the fundamentals of operating a computer system to restore, retrieve, analyse and present data. Describe the ways in which information technology can contribute to increased productivity and enhance the quality of management. Describe the scope of hardware software currently in use and the technological advances taking place. Answer: Introduction- This report will help the Director of Rose Ltd to gain information about the Microsoft Office and also about the significance of Information technology for the growth of an organization. This is a Digital Age, Information and Communication Technology consists of all the fields related to the computing may be it is Software, Hardware, Internet or Networking to illustrate few. Information Technology is an effective branch which defines the techniques to helps us to gain, store, manipulate, use and manage data in an effective manner. Presently an office cannot be imagined without computers and without Internet Connectivity. IT helps an organization in many ways firstly it helps in the tasks related to Information Processing, secondly it helps in Decision Making, thirdly Sharing the information in a Decentralized way and lastly to bring innovative practicing in an organization(Kramer, Use of Information technology,2012,Use of Information Technology, www.useoftechnology.com). Word Processing Software- The Word Processing is a versatile Software that helps the computer to create, edit, format and print a document. The word processing software works on WYSWG (What You See is what you get) concept. A Word Processor helps to store file electronically and display it on the computer screen and also provides GUI (Graphical User Interface) Menu Command System to bring features and updating. Fig-1: source-uselfpublish.com Benefits of word processing Software- The current Word Processing Software gives the facility for inserting graphics, images, features of Auto Correction, Spell Check, Grammar Check, Formatting- Styles, Importing and Exporting Data, Internet exchange, Security of data, Coloration, Portability, Documentation Templates, Cross-reference, Importing Data from Database, Mail Merge, Page layout features, facility to use Document Statistics(word count, characters, readability, time-spent) web layout and many other features. Examples of popular Word processing software are-Microsoft Word from Microsoft, word Perfect by Corel, Open Office by Apache, Open Office document Linux and many more. Key features of word processing software - The key features of word Processors are- Word Wrap- It is Automatic arrangement of text in lines. Justification- It is Automatic Alignment of text in both left and right. Discretionary Hyphenation: It is facility of inserting a hyphen to break a word that ends a line. Indents- It is facility to set temporary margin in document. Centring- It is setting the text on line. Insertion- Facility to insert text in previously created text. Search and Replace- Reduces time to search and replace text. Cut, Copy, Paste- Facility of moving data from one location to another. Boilerplate -Facility to store and retrieve the block of data for future use. Pagination- the Automatic division of document in pages. Header Footer, Foot Notes- Creating the block of data to automatically display on each page of the document. Table of Content Referencing- Automatic generator with different standards. Page Numbering- Automatic page numbering Definition of presentation software- A presentation software is a software package to display the content in the form of slide show. It helps to create sequence of information or events for better understanding of information. It integrates all the Multimedia features for effective display of Information. It is a popular tool for public display of Content. Fig2: source-www.matchware.com Benefits of presentation software- There are several advantages of Presentation Softwares. Firstly it is easy to work on it, secondly it provides the facility of readymade templates through which one can create presentation easily in very less time, thirdly to make the presentation more interactive the Multimedia features can also be included in it, fourthly these presentations are easy to edit, Further Presentation Softwares also provide the facility of hand-outs to write the descriptions of the slides, besides many other benefits the output of the presentation software can be displayed on the White Board, Digital Projector, LED Screens to give the presentation. Examples of popular Presentation Software are Microsoft Power point, Corel Presentation, Adobe Acrobat, Open Office Impress and many more. Key features of presentation software- The key features of Presentation Software are a) Templates- These are readymade slide pattern to guide the user to create slides. b) Layouts- These are different layouts or arrangement of text, and pictures in Slide. c) Master Slide- With help of Master Slide the data which has to be displayed on each slide, such as Head Note, Foot Note etc. can be easily set. d) Animation Effects- Animations make presentation more interactive. e) Sound Effects- This effect helps in adjusting sound according to the presentation requirements. f) Transition Effects- With the help of Transition Effect one can move to another slide easily. g) Hyperlink- Hyperlink can be added easily in the presentation. h) Inserting Video-Clips- This feature help to insert Video-Clips to make presentation more interesting. Recommendation of the Software Packages for the Company A Suitable Software for delivering a presentation to the board-: At present the most popular presentation Software easily available is Microsoft Power point, secondly it is portable and most suitable for Windows Platform (Highly used Operating System), thirdly the training of Microsoft PowerPoint is readily available, fourthly cost is also economic and lastly Microsoft has fine support system. A Suitable Software for writing the minutes of the board meeting.-: The most suitable software for writing minutes of the meeting will be Microsoft Word, the reason is same as discussed above for Microsoft PowerPoint, Moreover it has wide facility for user to work on it. Conclusion- The discussion of softwares for offices and the impact of ICT on modern offices is a wide research area, this was a simple student approach with the student level expertise and knowledge. No doubt these softwares has made offices smart place to work with far better work- output and with better quality. Recommendation for the Company-: As this company Rose Ltd is a growing company, for its growth and development the use of current communication as well as latest office needed software packages is very necessary. Moreover the Director of the company is also not much technology proficient so it is very important to have the software packages that are user-friendly, easy to understand, easy to operate and most importantly easily available with good technical support. This is the reason the Microsoft Word and Microsoft Power- point has been recommended in the given report. Microsoft Software packages are easily available worldwide and the cost is also affordable, maintenance and support site is available 24x7, training for the Microsoft Software Packages are also readily available. Most importantly 90% of the office work is done on the Microsoft Platform using Microsoft Software Packages world- wide, so the issue of interoperability and understand ability also resolves here. According to the analysis the best software packages for the company is Microsoft Software Packages. References Csumd, (2012), Standard Features of Word Processors, www.csumd.com Della, (2010), what are the advantages of using presentation graphics software programs? What are the disadvantages? How are teachers and students using presentation, wow.mystory4msu.blogspot.in? Stu. R, Techradar.india, (2012), the best presentation software for businesses, www.techradarindia.com Study.com,(2015), Inside Information Technology, www.study.com Tec target, Presentation Software Features,(2013), www.techtarget.com Technopedia, Information and Communications Technology (ICT), www.technopedia.com John. N, The Guardian, (2012), Has Microsoft Word affected the way we work? https://www.theguardian.com/technology/2012/jan/15/microsoft-word-processing-literature-naughton Jeffery.B , Macworld, (2014), Ten things everyone should know how to do with a word processor, https://www.macworld.com/article/2452620/ten-essential-things-you-should-know-how-to-do-in-a-word-processor.html/July 15, 2014, 4:12 AM Answer:

Corporate Governance and Organisational Structure

Question: Describe about corporate governance and organisational structure. Answer: Introduction: Corporate Governance is mainly that system according to which a company is controlled or directed. In a simple way, the Corporate Governance provides us the clearest picture of the role of the leaders of an organization that they play in the establishment of effective practices. These leaders are among the board of directors who make the long term strategy of the company in order to extract best output (Bhasa, 2015). This Corporate Governance is a very important factor behind the success of a company. At Whitbread, it covers all the business aspects. Corporate Governance and Organisational Structure: The company is maintaining the highest level of governance in order to manage transparency, loyalty and integrity within the company. Whitbread has mainly included the successful process of chairman, the Boards internal evaluation, internal, inspection of the employees role and talents, and the periodic review of the working style of board members. The company manages to review all the developments and aim for the high standard of Corporate Governance that is related to the companys growth as well. Organisational structure is a hierarchy that is used in an organization. It specifies functions, responsibilities in the organization (Abdullahi, Enyinna and Stella, 2010). Organisational structure is required to meet the companys long term goals. It defines how the work is distributed among all the employees. Whitbread has ten members in Board in which it includes the chairman, senior independent director and chief executive. Mr. Andy Harrison is the CEO of the company (Makgetlangeng, 201 0). Richard baker is the chairman of the Board. The Board of member contains diversified skills, experiences and backgrounds. Five directors pertain to retail sector, eight are from international sector, four are from financial sector, two are from travel and hospitality sector, rest is from marketing, legal, technology and human resources. The responsibility of the growth and success of the company goes to the board. The board need to ensure the effective monitoring in the risk prone areas. The chairman and the chief executives have set the rules of the duties to perform that are decided by the board. Chairman of the company is like a leader of the board. His duty is to look after the agenda of the strategy, business planning and annual budget (Kwee, 2011). Their responsibility is to maintain healthier relationships with the major shareholders of the company. He has to ensure that members of the board clearly understand the point of view of major shareholders. He ensures the open c ulture and debate around the table. He leads the annual evaluation of the board, committees and the directors. On the other hand chief executive is responsible for the performance of the company. His duty is to assure the appropriate communication with the employees and shareholders (Makgetlangeng, 2010). Chief executive focuses on the profit of the company in order to attract the shareholder value. He ensures to have a team with high competency. He ensures the placement of appropriate calibre employees to the correct place. Senior independent director supports the chairman. He also resolves the queries of the shareholders if there are any concerns and normal channels are not able to resolve the same. He is directly contactable or may be contacted through the general counsel. The executive directors devote their full time to the company. They have their own set of duties. They serve the company in their full capacity and seniority, generally on the matter of policy and key business areas (Mndzebele, 2013). The executive directors have the charge of the day to day business activities of the company. They also look after the strategy implementation and the operational activities. They are generally recruited by the Board of directors. The non executive directors are not the full time employee of the company. They do not indulge themselves in day to day running business of the company. They serve full time duties at somewhere else. They charge fees from the company for their part time services. The non executive director is responsible for the performance of the management of the company (O'CONNOR, 2012). The board is generally assisted by the committees such as Audit committee, Nomination committee and the Remuneration committee. The audit committee is liab le for the internal controls, the compliance matters, the shareholder reporting and the reporting to external auditors. The remuneration committee works upon the remuneration of the senior employees of the company. Apart from this the external directorship, insurance, training and development, evaluation, relations with the shareholders of the company also play a vital role in the Corporate Governance of Whitbread PLC (O'Regan and Ghobadian, 2010). Pest Analysis: After a great success in the UK market, Whitbread wants to expand its business in West Africa. Here we will discuss about the scope of the expansion of business in West Africa for its Premier Inn (Hotel Chain Industry). To better understand the scope for the business expansion, we will go for the PEST analysis (Parker, 2000). PEST analysis is basically a business tool that is used for the measurement of the scope. It is a brainstorming exercise which helps to find out the pros and cons for the setup of a business in a specific area. West Africa geography is a democratic constitutional republic. The region is the fastest growing in the world. There is a lot of difference between the old West Africa and the new West Africa is famous for Petrol and natural Gas. It has a huge business scope. Ghana in West Africa is the worlds largest Gold and Diamond producer and the second largest place for the production of cocoa in the world. Nigeria is also famous for its oil production (Schneider an d Fassin, 2012). Political Environment: The political issues have not greater impact on the hotel industry as its impact is very short term. The Political analysis explains that the demand of Hotels in West Africa is quickly recovered even after political instability, as it had not affected the economy, buying behaviour of consumers, servicing of product etc. Most of the countries in West Africa have political stability. It is worth to expand the Hotel chains here. However the geography is moving towards the stable political environment, but due to the poor structure, the corruption is a significant problem. Anti corruption laws are not implemented successfully yet (Sibanda, 2012). The effect of political disturbance is comparatively less from economical instability in the Hotel Industry. However the political disruptions all depend upon the diplomatic media, travelling and perception of consumers. Economic Environment: The downturn or uplift in the economic situation is one of the most challenging situations for the Hoteliers. They must need to balance the cash flow related to short term needs and price, product and services as well. As it is an on-going process for each and every location. It is no harm to start up the new chain in the continent like West Africa where economy has up and downs. West Africa was trapped with the crisis recently. Despite the crisis, the macroeconomic view is very motivational to invest in West Africa. It has managed to achieve six percent of growth in 2014 that is already the two points more from the continental average. The growth is now expected to be at 6.1 % in 2016, followed by 5% in 2015. Nigeria growth has touched the figure of 6.3%. Cote de voire is at 8.3% of GDP in 2014 (Sylla, 2014). Niger, Togo and Benin have sustainable growth. In Ghana economy is little bit contracted. The continent has some challenges ahead, but it also has the brighter prospects. Even against all the unfavourable condition it has the appreciable dynamism. Nigeria is providing free trade zones to the investors. Moreover According to The Companies Income tax Act has been modified in order to attract investors for the investment in the country. Relief in tax is also a facility for research and development in West African countries. Social Environment: The population is on a very higher side in West Africa. It may be taken as opportunity for the Whitbread as the manpower may get available at cheaper rate. The continent is facing the issues at the highest level in terms of the composition of the population. (Devereux and White, 2010). The increasing population and the trend of urbanisation are basically the reason for change in the social environment in West Africa. At the very start of the 20th century the population in West Africa was about 118 million that was 7.4% of the world population. In 1980 to 2000 it had reached to 797 million, which is 13 % of the globes population. By 2020, it is expected to grow like anything. The growth is 3.5% per annum in terms of population, which is highest in the world (Williamson, 2015). This fastest growth in population and urbanisation has resulted into the degradation of the environment and depletion of resources. The natural resources are limited while users are increasing day by day. In the last 20 years, The Africans generation has got younger. They are posing the new hurdles to the ecosystem. So, the availability of the young generation in West Africa is a positive sign for the plan of establish business of hotel industry in the region as the manpower is the primary requirement in order to setup a business. Technological environment: Most of the countries like Ghana, Nigeria are very strong via technology. Young generation is skilled enough. There is no need for the outsourcing of skilled employees for the Hotel chain. It would be smooth enough to run a business in the continent where the employees are easily available as the availability of the manpower direct affects the profitability of the business. Most of the West African countries are searching for the upcoming opportunities posed by the latest technology. The countries in the West Africa have recognised about the value for ICT, It will not only help to stimulate the economy but it is also helpful in managing the environment. The countries are also investing in the same. For an example Ghana is utilising ICT in order to facilitate the environment in the Poverty Reduction Strategy Paper (Opio-Odongo and Woodsworth 2010). The West Africa is a continent that consists diversified countries. It is enriched with the technological aspect. In Ghana, Eight public u niversities are there for science and technology, mines and technology etc (Collins, 2013). That is why in lack of the job opportunities, migration is taking place in West African countries (Cobanoglu, Dede and Poorani, 2011). Business expansion in terms of Hotel series will flourish as technology; especially in the telecom industry is very fast in West African countries Competitive Environment: According to World Bank report the regional actors mainly the community related to economy of West African countries are playing significant role. The World Bank says that the development policies are playing a critical role in bringing stability in West African continent. It includes better management of land, improve in managing the migrants. Eight global chain hotels like Marriott, Sheraton, Hilton, Radisson, Kempinski etc. are already available in the market of West Africa. The situation of the hotel in the West Africa is not so good and this can be taken as a golden opportunity for Whitbread to start a new Hotel industry in West Africa. Country Cte dIvoire is probably leading to an investment scope. It has a number of international hotels but some of them need to be refurnished and reframed (Hutchison, 2011). On the other hand the Ghanas economy is the fastest growing economy. It also possesses a large number of hotels, but some of them are not up to the level of the travel and tourism. In fact, they are considered as a lack of quality accommodation. Even some people are lending their houses to the tourists. Both the countries present opportunities to the new comers in hotel industry. Nigeria is the most popular country of West Africa (KU, 2014). It also has ample of international chain hotels. Some of them are under constructions. Still the customers demand is not getting fulfilled. They are not getting the affordable and luxurious room with the best services. The rates are on higher side for a common man. It also reflects the opportunities on the rivalry prospective to enter in the continent like West Africa. The relatively young population is continuously attracting the foreign investors. Same is the story of Togo. Togo has small hotels. Through which few are graded. Hence the Premier Inn the graded hotel series has a wider scope in West Africa. The boutique hotel concept is the biggest threat to the Whitbread. The initiative the boutique hotel is stepp ing in Ghanas sector of hotels. Apart from this the chained hotels like Radisson, Marriot; Sheraton, etc. are also a threat for the Whitbread PLC. The trend of providing the homes to the visitors on rent for a few days is also a challenging issue for the hotel industry in West Africa. The rent would be very cheap for the consumer as compare to the Hotel rooms. The Whitbread PLC is seeking to expand its business in West Africa. After attaining the target market in the UK and China, the company is exploring business in another region. There are a lot of challenges that the company has to face due to its competitors. The Hotel Industry is continuously going through instability and uncertainty for some time. It has to be operative in the consumer driven environment. A cut throat competition is prevailing in Hotel Industry now days. Hotels are called the complicated organisation that creates value for their customers and investors with the services and the latest technology. Travel and t ourism are on the high side in West Africa that is why the expansion of the Hotel Industry Premier Inn is a wise decision of Whitbread in West Africa. The performances of Hotels are not only driven by the services they offered to their clients it is also linked to the parallel sectors such as tourism, airlines, travel company, the seasonal demand, etc. For decades West Africa remained a prime attraction for the visitors due to the game reserves. The commercial countries of continent like Nigeria, Ghana lacks the number of rooms for the visitors. The demand is more than supply. Even the regional business man who visits the region for the business is paying too much for his stay. Hoteliers are even worried because they are not able to meet the demand. They are flying here and there for the tie up with others in this regard. Even Marriotts has dealt with Protea, Which later on established as the Africas biggest Chain of Hotels. Recommendations: The international hotel series face an issue of language. The continent contains a population of approx one billion people that are split into several countries. Each country has their own mother tongue, which means a number of legal systems and languages. This is a little bit difficult for the new entrant. As discussed earlier, there is incentives and even tax rebate in Nigeria for the foreign investments. In West Africa, Foreign investments are always welcomed, but some restrictions are there in selected sectors. Some Countries in West Africa are planning to develop new economic sectors in order to avoid the economical up and down. The privatization is taking place on the continent. They are creating a legal framework for the management of the wealth of the countries. Further their motto is to hedge the import and export in order to maintain stability in micro economic. In this dynamic and interconnected environment, Whitbread needs to be prepared for the upcoming business distract ions. A risk management strategy should be there to survive in a continent like West Africa. The Hotel industry is totally dependent upon the socio economic environment, political environment and other environmental factors. Preparing for an unpredictable shock is advisable to the organisation. Identification of the risk is very important for a newcomer (Barreda and Bilgihan, 2013). The company should plan how to respond to the uncertainty. Thus in order to the continuity of business the planning of frame work is very important to minimise the risk. The management should have an entrepreneurial and strategic approach to move ahead in the market in order to increase market share. The healthy relations with the Government and regulators of the continent are necessary as a part of the financial and fiscal support. In order to conclude, as per the detailed study of PEST analysis, the Corporate Governance and Organisational structure of the company, the threats by rivals and the substitu tes, being a consultant it is always advisable for Whitbread to expand its business in international market of WestAfrica (Basedau and Pierskalla, 2014). Conclusion: In the above detailed study, we have discussed about the political, economical, social and technological environment in the continent West Africa. As per economical environment now the situation is better than before. The political situation is also stable, when we talk about the technology sector. Mainly there are two types of technology companies in West Africa. One set of the company includes the relations with the traditional government sectors. The second type of companies is the high technology company that provides the services for food production, energy, health care etc. The fact is that they are comparatively less experienced company with their professional experience. About the socio economic environment, the population of West Africa is on very higher side. The mass of the young generation is suffering from HIV/AIDS. The migration is very common in West Africa. Education level is also comparatively low. This cannot be considered as a hurdle for the Hotel Industry as if th e region is losing the skilled profession due to the migration. It is also receiving unskilled manpower on cheaper rates. West Africa has become a battle ground of the new comer hotel. References Abdullahi, M., Enyinna, O. and Stella, A. (2010). Transparency in Corporate Governance: A Comparative Study of Enron, USA and Cadbury PLC, Nigeria.The Social Sciences, 5(6), pp.471-476. Barreda, A. and Bilgihan, A. (2013). An analysis of userà ¢Ã¢â€š ¬Ã‚ generated content for hotel experiences.Journal of Hospitality and Tourism Technology, 4(3), pp.263-280. Basedau, M. and Pierskalla, J. (2014). How ethnicity conditions the effect of oil and gas on civil conflict: A spatial analysis of Africa from 1990 to 2010.Political Geography, 38, pp.1-11. Bhasa, M. (20[o15). BUMI Plc: Case of Contrasting Governance Cultures?.South Asian Journal of Business and Management Cases, 4(2), pp.240-250. Cobanoglu, C., Dede, P. and Poorani, A. (2011). An Analysis of Skills and Competencies of Full Service Hotel Technology Managers.Journal of Teaching in Travel Tourism, 6(4), pp.19-35. Collins, J. (2010). WHITBREAD PLC v TIMOTHY JOHN FALLA.European Law Reports, 5(2), pp.150-164. Devereux, S. and White, P. (2010). Social Protection in Africa: Evidence, Politics and Rights.Poverty Public Policy, 2(3), pp.516-540. Devereux, S. and White, P. (2010). Social Protection in Africa: Evidence, Politics and Rights.Poverty Public Policy, 2(3), pp.516-540. Gmbaro, A., Fiszman, S., Gimnez, A., Varela, P. and Salvador, A. (2014). Consumer Acceptability Compared with Sensory and Instrumental Measures of White Pan Bread: Sensory Shelf-life Estimation by Survival Analysis.Journal of Food Science, 69(9), pp.S401-S405. Hutchison, M. (2011). Territorial Threat and the Decline of Political Trust in Africa: A Multilevel Analysis.Polity, 43(4), pp.432-461. KU, E. (2014). FUNCTIONAL INTEGRATION AND SYSTEMS IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN HOTEL INDUSTRY: A MULTILEVEL ANALYSIS.Int. J. Info. Tech. Dec. Mak., 13(01), pp.175-196. Kwee, Z. (2011). The influence of top management teams corporate governance orientation on strategic renewal trajectories: a longitudinal analysis of Royal Dutch Shell plc, 1907-2014.Strategic Direction, 27(11). Makgetlangeng, S. (2010). South African Economic and Trade Policy in Africa: A Critical Analysis.African Journal of Political Science, 8(2). Mndzebele, N. (2013). Attitudes of Hotel Managers Towards EC in South Africa.IJIET, pp.63-66. Moon, T., Whitbread, P. and Dortmans, P. (2013). Portfolio analysis for defense: taking account of networking.Defense Security Analysis, 29(1), pp.76-84. O'CONNOR, P. (2012). AN EMPIRICAL ANALYSIS OF HOTEL CHAIN ONLINE PRICING STRATEGIES.Information Technology Tourism, 5(2), pp.65-72. O'Regan, N. and Ghobadian, A. (2010). A serial successful strategic transformer of businesses.Journal of Strategy and Mgt, 3(1), pp.72-78. Parker, A. (2000). Acquisition Integration A Formula for Success: The Integration of Swallow into the Whitbread Hotel Company.Tourism and Hospitality Research, 2(3), pp.281-286. Schneider, H. and Fassin, D. (2012). Denial and defiance: a socio-political analysis of AIDS in South Africa.AIDS, 16, pp.S45-S51. Sibanda, O. (2012). Social pain and social death: poor white stigma in post-apartheid South Africa, a case of West Bank in East London.Anthropology Southern Africa, 35(3-4), pp.81-90. Sylla, N. (2014). From a marginalised to an emerging Africa? A critical analysis.Review of African Political Economy, 41(sup1), pp.S7-S25. Williamson, B. (2015). Digital methodologies of education governance: Pearson plc and the remediation of methods.European Educational Research Journal, 15(1), pp.34-53.