The Nature And Nurture Of The Human Sexuality - 932 Words

The nature and nurture of the human Sexuality has been a debate argued among scientists and philosophers. It is believed that human sexuality is the key to reproduction and survival. This debate is concerned with the extent to which particular aspects of behaviour reflects the influence of genetically arranged maturity or wether it comes from learning and experience. This essay will explain to what extent human sexuality is the result of nature or nurture, it will also relate sexuality to the Biopsychosocial model. The nature part of the human sexuality is the expression of sexual sensation and related intimacy between human beings, it is a natural behaviour of what makes us human, its also a way to express the fullness of love between a man and a woman. The title sexuality becomes easier to understand when it is divided into three section of sexual orientation, sexual behaviour, and sexual identity. The first part points out the nature of a persons basic sexual attraction to other people. This may be others from the same gender, of the opposite gender or it could even be of both genders. Understanding the differences between sex and gender is important in the context of the nature and nurture contention. Sociologist and most other social scientists view sex and gender as conceptually definite. They believe that our sexual behaviour does not always match our sexual identity or our sexual orientation, a person may appoint in heterosexual behaviour but feel their sexualShow MoreRelatedIs Human Sexuality The Result Of Nature Or Nurture?1153 Words   |  5 PagesIntroduction To Human Behaviour: †¨18435577†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ To what extent is human sexuality the result of nature or nurture?†¨Ã¢â‚¬ ¨Ã¢â‚¬ ¨ The nature and nurture of the human sexuality has been a debate argued among researchers and scientists. With regards to human sexuality, both nature and nurture become an integral factor in making the sexual beings that we eventually get to be. From our hereditary inclinations to how our associates influence our advancement, our childhoods have a tendency to be one long trek intoRead MoreDevelopment Across the Life Span: Nature Versus Nurture Essay examples1666 Words   |  7 PagesDevelopment Across the Life Span: Nature versus Nurture Barry University What is Nature versus Nurture? Development across the lifespan is one of the most interesting areas of psychology. The word development refers to human development which can be defined as â€Å"the scientific study of changes that occur in people as they age from conception until death.† (Ciccarelli, amp; White, 2009)Psychologists study this developmental change over time through several different methods. The book highlightsRead MoreThe Long Term Controversy Of Nature Versus Nurture860 Words   |  4 PagesIn recent years, it has been determined that it is a normal aspect of sexuality. Determining how one has this specific trait is up in the air. With homosexuality growing, sexual orientation has been a major discussion in the world throughout the last decade. Some have argued that it has to do with genetics, and some say that it has to do with the environment. This is known as the long-term controversy of nature versus nurture. The controversy discusses which side of the argument affects our behaviorRea d MoreThe Importance Of Nature Vs. Nurture, Culture And Gender, And Finally Family Involvement1378 Words   |  6 Pages  Ã‚  Ã‚   Influence paper Patricia Dominguez Professor: Jeannine Lombardi Class: ECE 102-003 Date: September 13, 2016   Ã‚  Ã‚   On this task I will be addressing the importance of Nature Vs. Nurture, Culture and Gender, and finally family involvement throughout the developing years of an infant. The developmental years in a child s life is classified under NAEYC 1b. The first standard has helped me understand the importance of making the student feel safe. It has made me understand that making bonds withRead MoreNature Vs Nurture : Nature And Nurture928 Words   |  4 PagesAs mentioned briefly in my self-introduction post, the nature-nurture portion of our textbook is the one part of this course I stated I looked forward to the most. I have always found myself engaged in a constant internal battle regarding nature versus nurture. Adding to this internal battle is the fact that I am married to an identical twin†¦a twin who drastically differs from his brother in several ways. These differences between my husband and his twin have resulted in my questioning if theRead MoreHomosexuality: N ature or Nurture811 Words   |  3 PagesThe aspect of human development across one’s lifespan has always been one of the most fascinating fields related to psychology and human sexuality. Among the controversial topics that are related with development across the human lifespan is the theory of â€Å"Nature versus Nurture†. It is an unsolved debate that has been around for centuries. It covers a broad spectrum of topics from intelligence to emotions, or in this case homosexuality. Although homosexuality is often thought of as a trait that isRead MoreThe Nature Vs. Nurture1463 Words   |  6 PagesT What can we define as Human Nature and Nurture? The Nature vs. Nurture has been a long never ending debate for some time now. Nature vs Nurture has been so profoundly debated, that now it’s unclear whether what makes us who we are and what we do, nature or nurture. For purposes of this essay Nature is going to be defined as characteristics we acquire through our genetic and biological factors, while that Nurture is going to be defined characteristics we acquire through our interactions and influencesRead MoreNurture Plays a More Dominant Role in Humans Development than Nature986 Words   |  4 Pages Humans are unique and intricate creatures and their development is a complex process. It is this process that leads people to question, is a child’s development influenced by genetics or their environment? This long debate has been at the forefront of psychology for countless decades now and is better known as â€Å"Nature versus Nurture†. The continuous controversy on whether or not children develop their psychological attributes based on genetics (nature) or the way in which they have been raisedRead MoreHomosexuality: Nature vs. Nurture Essay1208 Words   |  5 PagesSexual orientation is something that people hear about daily in the news, media, and daily lives of others, especially when it comes to the field of psychology and the nature versus nurture debate. For being as commonly debated and discussed as it is, there are many questions that come along with it: what is sexual orientation, how do people know their sexual orientation, what causes homosexuality, is it normal, is it possible to change, and can wanting LGBT, lesbian, gay, bisexual, and transgenderRead More Twin Early Development Study: Nature versus Nurture832 Words   |  3 Pagesobserve? To begin, you must give credit to the two philosophers who initially sparked different opinions about these two ideas. Aristotle theorized, that humans are born into the world with a blank slate and their behavior and thoughts are due solely to experience (Ashcraft, 1998). That theory would suggest that humans learn their phobias, sexuality, gender association, and all other traits through the world that surrounds them. Plato, thought quite the opposite. He believed that believed that behaviors

Richard Iii/Looking for Richard Essay - 1179 Words

HSC Advanced English, Module A: Richard III and Looking For Richard, Essay Connections of commonality and dissimilarity may be drawn between a multiplicity of texts through an appreciation of the values and attitudes with which they were composed. Accordingly, the values and attitudes of the individual being may be defined as an acute blend of externally induced, or contextual and internally triggered, or inherent factors. Cultural, historical, political, religious and social influences, dictated by the nature of one’s surroundings, imprint a variable pattern of values and attitudes upon the individual. Thus any deviation in any such factor may instigate an alteration of the contextual component of one’s perspective. By contrast, the†¦show more content†¦This derives from the play as a recount of historical events with a known outcome and a medium for propaganda in support of the monarchy, an avid determinist. Nevertheless, the aforementioned tension is prevalent throughout and epitomised by the paradoxical pun ‘I am determined to prove a villain’. Uttered with a tone of poise and self-assuredness, the term ‘determined’ implies a conscious statement of purpose and a preordained villainy. Thus Richard is aligned with the stock character of the Vice, an instrument of predestination, and the innovative Machiavel, an advocator of humanism. Despite this, the ultimate decline of Richard is consequential of the reign of determinism. The directly antithetic correctio ‘I am a villain. Yet I lie, I am not’ yields an implicit self-doubt and acknowledgment of an inability to fulfil his humanist purpose. Providentialism thus displays precedence over self-determination. This is in direct contrast to Pacino’s docudrama, composed for a secular modern American audience disengaged with traditional notions of determinism. A greatly diminished and altered portrayal of Margaret, the primary instrument of determinism in the play, is expressive of this. Pacino devalues her curses by reduci ng her to a ‘sort of ghost of the past’. A frenzied montage of informative discourse and the activity of the play complete withShow MoreRelatedEssay on Richard Iii and Looking for Richard1284 Words   |  6 PagesA deeper understanding of ambition and identity emerges from pursuing the connections between King Richard III and Looking for Richard. Compare how these texts explore ambition and identity. Ambition; an earnest desire for some type of achievement or distinction, as power, honour, fame, or wealth, and the willingness to strive for its attainment * Al Pacino’s production as an art-house vanity project * Promotes himself – manipulating the audience through cutaways, specific and timedRead MoreKing Richard Iii and Looking for Richard Essay1602 Words   |  7 PagesEssay 1 – King Richard III and Looking for Richard How has your study of the connections between King Richard III and Looking for Richard deepened your understanding of the context of and values within, each text? William Shakespeare’s play King Richard III and Al Pacino’s docu-drama Looking for Richard have enriched my understanding of how context shapes the values inscribed within each text. In light of this, the connection that exists between the two texts is: how the central character of theRead MoreKing Richard Iii and Looking for Richard Essay2197 Words   |  9 PagesThe texts King Richard III and Looking for Richard both accept the centrality of power and the yearning for it, as a central plot driver and an assumed part of the human condition. However, each presents a different perspective as to the nature of power; its origins and morality. Discuss this statement with close, detailed reference to both texts set for study. Power is defined as the possession of control or command over people and events. In Shakespeare’s play ‘King Richard III’, the centralityRead MoreKing Richard Iii and Looking for Richard Essay Plan1162 Words   |  5 PagesShakespeare’s Richard III and Al Pacino’s Looking for Richard both portray central values and ideas of the time. * The texts ideas are reflected by the context of the time. * Both texts written in different time periods meaning completely different contexts which shape the text. * Through Pacino’s hybrid style docudrama, he attempts to demystify Shakespeare’s Richard III, making it more accessible to the everyday person. * Shakespeare shows the journey in Richard III of Richard himselfRead MorePaper 2: Module a Richard Iii/Looking for Richard1020 Words   |  5 Pages Through exploring connections between Shakespeare’s Richard III and Al Pacino’s Looking for Richard the values of the era are often a product of the context of the text. However, through studying the theatricality of man and the pursuit of power, it is clear these notions transcend time and context. Shakespeare valued the way an actor could act within a play and theatre was valued in this context. Shakespeare also demonstrated how Richard pursued political power, whilst Shakespeare himself pursuedRead MoreNotes on King Richard Iii and Looking for Richard Essay1350 Words   |  6 Pagesever a woman in the humour won?† - assonance and expansive ‘o’ sounds as well as rhetoric and repetition â€Å"I’ll have her but I’ll not keep her long† - intercuts of ‘Ha’ as well as an increased speed of cuts through this line – almost portrays Richard as mad – cut of him out of costume in rehearsal laughing - Seduction through language and sexual tension in Pacino’s version – low neckline in costume, attempted kiss- more recognised and understood by audience, romantic model of film - no diageticRead MoreEssay about Richard Iii + Looking for Richard Comparative Speech834 Words   |  4 PagesGood morning/afternoon Throughout my comparative study of texts and context, I have explored various connections shared between William Shakespeare’s ‘Richard the 3rd’ and Al Pacino’s ‘Looking for Richard’. As both of these items are based on the same character, King Richard the 3rd, they share a lot in common. The connection that I have chosen to concentrate on though is the idea of power, and how both texts explore this theme. William Shakespeare is an extremely famous EnglishRead MoreAnalyse How the Central Values Portrayed in King Richard Iii Are Creatively Reshaped in Looking for Richard.1683 Words   |  7 PagesAn honest tale speeds best, being plainly told.† This quote from William Shakespeare’s King Richard III is a seed from which Al Pacino’s docu-drama Looking For Richard grows, both texts demonstrating the intrinsic relationship between contexts and the composition of texts. As 21st century students, we see Pacino’s creative reshaping emphasise inherent values within the original text, from dynamic perspectives to interpretational understandings, presented in an ‘honest’ and ‘plainly told’ compositionRead MoreJane Eyre1260 Words   |  6 Pagesbetween King Richard III and Looking For Richard is further enhanced by consideration of the marked differences in textual form. Evaluate this statement in the light of your Comparative Study of King Ri chard III and Looking For Richard. William Shakespeare’s 16th century historically tragic play, King Richard III and Al Pacino’s 20th century docudrama, Looking for Richard portray parallel themes of war, characterisation of Richard in context and plot. Shakespeare wrote King Richard III during theRead MoreWilliam Shakespeare s King Richard IIi1258 Words   |  6 PagesRichard: What have you done to me! Shakespeare: My historical tragedy â€Å"King Richard III† is just my dramatic presentation of your exploits in your bloody pursuit of the throne. Pacino: My postmodernist docudrama â€Å"Looking for Richard† is my modern interpretation of Richard III. My attempt to establish connections that enhance our understandings and interpretations of our respective contexts, ideas and values, primarily involving the representation of the human condition through the character of Richard

Introduction To Computing Microsoft Office Software

Question: Demonstration of the fundamentals of operating a computer system to restore, retrieve, analyse and present data. Describe the ways in which information technology can contribute to increased productivity and enhance the quality of management. Describe the scope of hardware software currently in use and the technological advances taking place. Answer: Introduction- This report will help the Director of Rose Ltd to gain information about the Microsoft Office and also about the significance of Information technology for the growth of an organization. This is a Digital Age, Information and Communication Technology consists of all the fields related to the computing may be it is Software, Hardware, Internet or Networking to illustrate few. Information Technology is an effective branch which defines the techniques to helps us to gain, store, manipulate, use and manage data in an effective manner. Presently an office cannot be imagined without computers and without Internet Connectivity. IT helps an organization in many ways firstly it helps in the tasks related to Information Processing, secondly it helps in Decision Making, thirdly Sharing the information in a Decentralized way and lastly to bring innovative practicing in an organization(Kramer, Use of Information technology,2012,Use of Information Technology, www.useoftechnology.com). Word Processing Software- The Word Processing is a versatile Software that helps the computer to create, edit, format and print a document. The word processing software works on WYSWG (What You See is what you get) concept. A Word Processor helps to store file electronically and display it on the computer screen and also provides GUI (Graphical User Interface) Menu Command System to bring features and updating. Fig-1: source-uselfpublish.com Benefits of word processing Software- The current Word Processing Software gives the facility for inserting graphics, images, features of Auto Correction, Spell Check, Grammar Check, Formatting- Styles, Importing and Exporting Data, Internet exchange, Security of data, Coloration, Portability, Documentation Templates, Cross-reference, Importing Data from Database, Mail Merge, Page layout features, facility to use Document Statistics(word count, characters, readability, time-spent) web layout and many other features. Examples of popular Word processing software are-Microsoft Word from Microsoft, word Perfect by Corel, Open Office by Apache, Open Office document Linux and many more. Key features of word processing software - The key features of word Processors are- Word Wrap- It is Automatic arrangement of text in lines. Justification- It is Automatic Alignment of text in both left and right. Discretionary Hyphenation: It is facility of inserting a hyphen to break a word that ends a line. Indents- It is facility to set temporary margin in document. Centring- It is setting the text on line. Insertion- Facility to insert text in previously created text. Search and Replace- Reduces time to search and replace text. Cut, Copy, Paste- Facility of moving data from one location to another. Boilerplate -Facility to store and retrieve the block of data for future use. Pagination- the Automatic division of document in pages. Header Footer, Foot Notes- Creating the block of data to automatically display on each page of the document. Table of Content Referencing- Automatic generator with different standards. Page Numbering- Automatic page numbering Definition of presentation software- A presentation software is a software package to display the content in the form of slide show. It helps to create sequence of information or events for better understanding of information. It integrates all the Multimedia features for effective display of Information. It is a popular tool for public display of Content. Fig2: source-www.matchware.com Benefits of presentation software- There are several advantages of Presentation Softwares. Firstly it is easy to work on it, secondly it provides the facility of readymade templates through which one can create presentation easily in very less time, thirdly to make the presentation more interactive the Multimedia features can also be included in it, fourthly these presentations are easy to edit, Further Presentation Softwares also provide the facility of hand-outs to write the descriptions of the slides, besides many other benefits the output of the presentation software can be displayed on the White Board, Digital Projector, LED Screens to give the presentation. Examples of popular Presentation Software are Microsoft Power point, Corel Presentation, Adobe Acrobat, Open Office Impress and many more. Key features of presentation software- The key features of Presentation Software are a) Templates- These are readymade slide pattern to guide the user to create slides. b) Layouts- These are different layouts or arrangement of text, and pictures in Slide. c) Master Slide- With help of Master Slide the data which has to be displayed on each slide, such as Head Note, Foot Note etc. can be easily set. d) Animation Effects- Animations make presentation more interactive. e) Sound Effects- This effect helps in adjusting sound according to the presentation requirements. f) Transition Effects- With the help of Transition Effect one can move to another slide easily. g) Hyperlink- Hyperlink can be added easily in the presentation. h) Inserting Video-Clips- This feature help to insert Video-Clips to make presentation more interesting. Recommendation of the Software Packages for the Company A Suitable Software for delivering a presentation to the board-: At present the most popular presentation Software easily available is Microsoft Power point, secondly it is portable and most suitable for Windows Platform (Highly used Operating System), thirdly the training of Microsoft PowerPoint is readily available, fourthly cost is also economic and lastly Microsoft has fine support system. A Suitable Software for writing the minutes of the board meeting.-: The most suitable software for writing minutes of the meeting will be Microsoft Word, the reason is same as discussed above for Microsoft PowerPoint, Moreover it has wide facility for user to work on it. Conclusion- The discussion of softwares for offices and the impact of ICT on modern offices is a wide research area, this was a simple student approach with the student level expertise and knowledge. No doubt these softwares has made offices smart place to work with far better work- output and with better quality. Recommendation for the Company-: As this company Rose Ltd is a growing company, for its growth and development the use of current communication as well as latest office needed software packages is very necessary. Moreover the Director of the company is also not much technology proficient so it is very important to have the software packages that are user-friendly, easy to understand, easy to operate and most importantly easily available with good technical support. This is the reason the Microsoft Word and Microsoft Power- point has been recommended in the given report. Microsoft Software packages are easily available worldwide and the cost is also affordable, maintenance and support site is available 24x7, training for the Microsoft Software Packages are also readily available. Most importantly 90% of the office work is done on the Microsoft Platform using Microsoft Software Packages world- wide, so the issue of interoperability and understand ability also resolves here. According to the analysis the best software packages for the company is Microsoft Software Packages. References Csumd, (2012), Standard Features of Word Processors, www.csumd.com Della, (2010), what are the advantages of using presentation graphics software programs? What are the disadvantages? How are teachers and students using presentation, wow.mystory4msu.blogspot.in? Stu. R, Techradar.india, (2012), the best presentation software for businesses, www.techradarindia.com Study.com,(2015), Inside Information Technology, www.study.com Tec target, Presentation Software Features,(2013), www.techtarget.com Technopedia, Information and Communications Technology (ICT), www.technopedia.com John. N, The Guardian, (2012), Has Microsoft Word affected the way we work? https://www.theguardian.com/technology/2012/jan/15/microsoft-word-processing-literature-naughton Jeffery.B , Macworld, (2014), Ten things everyone should know how to do with a word processor, https://www.macworld.com/article/2452620/ten-essential-things-you-should-know-how-to-do-in-a-word-processor.html/July 15, 2014, 4:12 AM Answer:

Corporate Governance and Organisational Structure

Question: Describe about corporate governance and organisational structure. Answer: Introduction: Corporate Governance is mainly that system according to which a company is controlled or directed. In a simple way, the Corporate Governance provides us the clearest picture of the role of the leaders of an organization that they play in the establishment of effective practices. These leaders are among the board of directors who make the long term strategy of the company in order to extract best output (Bhasa, 2015). This Corporate Governance is a very important factor behind the success of a company. At Whitbread, it covers all the business aspects. Corporate Governance and Organisational Structure: The company is maintaining the highest level of governance in order to manage transparency, loyalty and integrity within the company. Whitbread has mainly included the successful process of chairman, the Boards internal evaluation, internal, inspection of the employees role and talents, and the periodic review of the working style of board members. The company manages to review all the developments and aim for the high standard of Corporate Governance that is related to the companys growth as well. Organisational structure is a hierarchy that is used in an organization. It specifies functions, responsibilities in the organization (Abdullahi, Enyinna and Stella, 2010). Organisational structure is required to meet the companys long term goals. It defines how the work is distributed among all the employees. Whitbread has ten members in Board in which it includes the chairman, senior independent director and chief executive. Mr. Andy Harrison is the CEO of the company (Makgetlangeng, 201 0). Richard baker is the chairman of the Board. The Board of member contains diversified skills, experiences and backgrounds. Five directors pertain to retail sector, eight are from international sector, four are from financial sector, two are from travel and hospitality sector, rest is from marketing, legal, technology and human resources. The responsibility of the growth and success of the company goes to the board. The board need to ensure the effective monitoring in the risk prone areas. The chairman and the chief executives have set the rules of the duties to perform that are decided by the board. Chairman of the company is like a leader of the board. His duty is to look after the agenda of the strategy, business planning and annual budget (Kwee, 2011). Their responsibility is to maintain healthier relationships with the major shareholders of the company. He has to ensure that members of the board clearly understand the point of view of major shareholders. He ensures the open c ulture and debate around the table. He leads the annual evaluation of the board, committees and the directors. On the other hand chief executive is responsible for the performance of the company. His duty is to assure the appropriate communication with the employees and shareholders (Makgetlangeng, 2010). Chief executive focuses on the profit of the company in order to attract the shareholder value. He ensures to have a team with high competency. He ensures the placement of appropriate calibre employees to the correct place. Senior independent director supports the chairman. He also resolves the queries of the shareholders if there are any concerns and normal channels are not able to resolve the same. He is directly contactable or may be contacted through the general counsel. The executive directors devote their full time to the company. They have their own set of duties. They serve the company in their full capacity and seniority, generally on the matter of policy and key business areas (Mndzebele, 2013). The executive directors have the charge of the day to day business activities of the company. They also look after the strategy implementation and the operational activities. They are generally recruited by the Board of directors. The non executive directors are not the full time employee of the company. They do not indulge themselves in day to day running business of the company. They serve full time duties at somewhere else. They charge fees from the company for their part time services. The non executive director is responsible for the performance of the management of the company (O'CONNOR, 2012). The board is generally assisted by the committees such as Audit committee, Nomination committee and the Remuneration committee. The audit committee is liab le for the internal controls, the compliance matters, the shareholder reporting and the reporting to external auditors. The remuneration committee works upon the remuneration of the senior employees of the company. Apart from this the external directorship, insurance, training and development, evaluation, relations with the shareholders of the company also play a vital role in the Corporate Governance of Whitbread PLC (O'Regan and Ghobadian, 2010). Pest Analysis: After a great success in the UK market, Whitbread wants to expand its business in West Africa. Here we will discuss about the scope of the expansion of business in West Africa for its Premier Inn (Hotel Chain Industry). To better understand the scope for the business expansion, we will go for the PEST analysis (Parker, 2000). PEST analysis is basically a business tool that is used for the measurement of the scope. It is a brainstorming exercise which helps to find out the pros and cons for the setup of a business in a specific area. West Africa geography is a democratic constitutional republic. The region is the fastest growing in the world. There is a lot of difference between the old West Africa and the new West Africa is famous for Petrol and natural Gas. It has a huge business scope. Ghana in West Africa is the worlds largest Gold and Diamond producer and the second largest place for the production of cocoa in the world. Nigeria is also famous for its oil production (Schneider an d Fassin, 2012). Political Environment: The political issues have not greater impact on the hotel industry as its impact is very short term. The Political analysis explains that the demand of Hotels in West Africa is quickly recovered even after political instability, as it had not affected the economy, buying behaviour of consumers, servicing of product etc. Most of the countries in West Africa have political stability. It is worth to expand the Hotel chains here. However the geography is moving towards the stable political environment, but due to the poor structure, the corruption is a significant problem. Anti corruption laws are not implemented successfully yet (Sibanda, 2012). The effect of political disturbance is comparatively less from economical instability in the Hotel Industry. However the political disruptions all depend upon the diplomatic media, travelling and perception of consumers. Economic Environment: The downturn or uplift in the economic situation is one of the most challenging situations for the Hoteliers. They must need to balance the cash flow related to short term needs and price, product and services as well. As it is an on-going process for each and every location. It is no harm to start up the new chain in the continent like West Africa where economy has up and downs. West Africa was trapped with the crisis recently. Despite the crisis, the macroeconomic view is very motivational to invest in West Africa. It has managed to achieve six percent of growth in 2014 that is already the two points more from the continental average. The growth is now expected to be at 6.1 % in 2016, followed by 5% in 2015. Nigeria growth has touched the figure of 6.3%. Cote de voire is at 8.3% of GDP in 2014 (Sylla, 2014). Niger, Togo and Benin have sustainable growth. In Ghana economy is little bit contracted. The continent has some challenges ahead, but it also has the brighter prospects. Even against all the unfavourable condition it has the appreciable dynamism. Nigeria is providing free trade zones to the investors. Moreover According to The Companies Income tax Act has been modified in order to attract investors for the investment in the country. Relief in tax is also a facility for research and development in West African countries. Social Environment: The population is on a very higher side in West Africa. It may be taken as opportunity for the Whitbread as the manpower may get available at cheaper rate. The continent is facing the issues at the highest level in terms of the composition of the population. (Devereux and White, 2010). The increasing population and the trend of urbanisation are basically the reason for change in the social environment in West Africa. At the very start of the 20th century the population in West Africa was about 118 million that was 7.4% of the world population. In 1980 to 2000 it had reached to 797 million, which is 13 % of the globes population. By 2020, it is expected to grow like anything. The growth is 3.5% per annum in terms of population, which is highest in the world (Williamson, 2015). This fastest growth in population and urbanisation has resulted into the degradation of the environment and depletion of resources. The natural resources are limited while users are increasing day by day. In the last 20 years, The Africans generation has got younger. They are posing the new hurdles to the ecosystem. So, the availability of the young generation in West Africa is a positive sign for the plan of establish business of hotel industry in the region as the manpower is the primary requirement in order to setup a business. Technological environment: Most of the countries like Ghana, Nigeria are very strong via technology. Young generation is skilled enough. There is no need for the outsourcing of skilled employees for the Hotel chain. It would be smooth enough to run a business in the continent where the employees are easily available as the availability of the manpower direct affects the profitability of the business. Most of the West African countries are searching for the upcoming opportunities posed by the latest technology. The countries in the West Africa have recognised about the value for ICT, It will not only help to stimulate the economy but it is also helpful in managing the environment. The countries are also investing in the same. For an example Ghana is utilising ICT in order to facilitate the environment in the Poverty Reduction Strategy Paper (Opio-Odongo and Woodsworth 2010). The West Africa is a continent that consists diversified countries. It is enriched with the technological aspect. In Ghana, Eight public u niversities are there for science and technology, mines and technology etc (Collins, 2013). That is why in lack of the job opportunities, migration is taking place in West African countries (Cobanoglu, Dede and Poorani, 2011). Business expansion in terms of Hotel series will flourish as technology; especially in the telecom industry is very fast in West African countries Competitive Environment: According to World Bank report the regional actors mainly the community related to economy of West African countries are playing significant role. The World Bank says that the development policies are playing a critical role in bringing stability in West African continent. It includes better management of land, improve in managing the migrants. Eight global chain hotels like Marriott, Sheraton, Hilton, Radisson, Kempinski etc. are already available in the market of West Africa. The situation of the hotel in the West Africa is not so good and this can be taken as a golden opportunity for Whitbread to start a new Hotel industry in West Africa. Country Cte dIvoire is probably leading to an investment scope. It has a number of international hotels but some of them need to be refurnished and reframed (Hutchison, 2011). On the other hand the Ghanas economy is the fastest growing economy. It also possesses a large number of hotels, but some of them are not up to the level of the travel and tourism. In fact, they are considered as a lack of quality accommodation. Even some people are lending their houses to the tourists. Both the countries present opportunities to the new comers in hotel industry. Nigeria is the most popular country of West Africa (KU, 2014). It also has ample of international chain hotels. Some of them are under constructions. Still the customers demand is not getting fulfilled. They are not getting the affordable and luxurious room with the best services. The rates are on higher side for a common man. It also reflects the opportunities on the rivalry prospective to enter in the continent like West Africa. The relatively young population is continuously attracting the foreign investors. Same is the story of Togo. Togo has small hotels. Through which few are graded. Hence the Premier Inn the graded hotel series has a wider scope in West Africa. The boutique hotel concept is the biggest threat to the Whitbread. The initiative the boutique hotel is stepp ing in Ghanas sector of hotels. Apart from this the chained hotels like Radisson, Marriot; Sheraton, etc. are also a threat for the Whitbread PLC. The trend of providing the homes to the visitors on rent for a few days is also a challenging issue for the hotel industry in West Africa. The rent would be very cheap for the consumer as compare to the Hotel rooms. The Whitbread PLC is seeking to expand its business in West Africa. After attaining the target market in the UK and China, the company is exploring business in another region. There are a lot of challenges that the company has to face due to its competitors. The Hotel Industry is continuously going through instability and uncertainty for some time. It has to be operative in the consumer driven environment. A cut throat competition is prevailing in Hotel Industry now days. Hotels are called the complicated organisation that creates value for their customers and investors with the services and the latest technology. Travel and t ourism are on the high side in West Africa that is why the expansion of the Hotel Industry Premier Inn is a wise decision of Whitbread in West Africa. The performances of Hotels are not only driven by the services they offered to their clients it is also linked to the parallel sectors such as tourism, airlines, travel company, the seasonal demand, etc. For decades West Africa remained a prime attraction for the visitors due to the game reserves. The commercial countries of continent like Nigeria, Ghana lacks the number of rooms for the visitors. The demand is more than supply. Even the regional business man who visits the region for the business is paying too much for his stay. Hoteliers are even worried because they are not able to meet the demand. They are flying here and there for the tie up with others in this regard. Even Marriotts has dealt with Protea, Which later on established as the Africas biggest Chain of Hotels. Recommendations: The international hotel series face an issue of language. The continent contains a population of approx one billion people that are split into several countries. Each country has their own mother tongue, which means a number of legal systems and languages. This is a little bit difficult for the new entrant. As discussed earlier, there is incentives and even tax rebate in Nigeria for the foreign investments. In West Africa, Foreign investments are always welcomed, but some restrictions are there in selected sectors. Some Countries in West Africa are planning to develop new economic sectors in order to avoid the economical up and down. The privatization is taking place on the continent. They are creating a legal framework for the management of the wealth of the countries. Further their motto is to hedge the import and export in order to maintain stability in micro economic. In this dynamic and interconnected environment, Whitbread needs to be prepared for the upcoming business distract ions. A risk management strategy should be there to survive in a continent like West Africa. The Hotel industry is totally dependent upon the socio economic environment, political environment and other environmental factors. Preparing for an unpredictable shock is advisable to the organisation. Identification of the risk is very important for a newcomer (Barreda and Bilgihan, 2013). The company should plan how to respond to the uncertainty. Thus in order to the continuity of business the planning of frame work is very important to minimise the risk. The management should have an entrepreneurial and strategic approach to move ahead in the market in order to increase market share. The healthy relations with the Government and regulators of the continent are necessary as a part of the financial and fiscal support. In order to conclude, as per the detailed study of PEST analysis, the Corporate Governance and Organisational structure of the company, the threats by rivals and the substitu tes, being a consultant it is always advisable for Whitbread to expand its business in international market of WestAfrica (Basedau and Pierskalla, 2014). Conclusion: In the above detailed study, we have discussed about the political, economical, social and technological environment in the continent West Africa. As per economical environment now the situation is better than before. The political situation is also stable, when we talk about the technology sector. Mainly there are two types of technology companies in West Africa. One set of the company includes the relations with the traditional government sectors. The second type of companies is the high technology company that provides the services for food production, energy, health care etc. The fact is that they are comparatively less experienced company with their professional experience. About the socio economic environment, the population of West Africa is on very higher side. The mass of the young generation is suffering from HIV/AIDS. The migration is very common in West Africa. Education level is also comparatively low. This cannot be considered as a hurdle for the Hotel Industry as if th e region is losing the skilled profession due to the migration. It is also receiving unskilled manpower on cheaper rates. West Africa has become a battle ground of the new comer hotel. References Abdullahi, M., Enyinna, O. and Stella, A. (2010). Transparency in Corporate Governance: A Comparative Study of Enron, USA and Cadbury PLC, Nigeria.The Social Sciences, 5(6), pp.471-476. Barreda, A. and Bilgihan, A. (2013). An analysis of userà ¢Ã¢â€š ¬Ã‚ generated content for hotel experiences.Journal of Hospitality and Tourism Technology, 4(3), pp.263-280. Basedau, M. and Pierskalla, J. (2014). How ethnicity conditions the effect of oil and gas on civil conflict: A spatial analysis of Africa from 1990 to 2010.Political Geography, 38, pp.1-11. Bhasa, M. (20[o15). BUMI Plc: Case of Contrasting Governance Cultures?.South Asian Journal of Business and Management Cases, 4(2), pp.240-250. Cobanoglu, C., Dede, P. and Poorani, A. (2011). An Analysis of Skills and Competencies of Full Service Hotel Technology Managers.Journal of Teaching in Travel Tourism, 6(4), pp.19-35. Collins, J. (2010). WHITBREAD PLC v TIMOTHY JOHN FALLA.European Law Reports, 5(2), pp.150-164. Devereux, S. and White, P. (2010). Social Protection in Africa: Evidence, Politics and Rights.Poverty Public Policy, 2(3), pp.516-540. Devereux, S. and White, P. (2010). Social Protection in Africa: Evidence, Politics and Rights.Poverty Public Policy, 2(3), pp.516-540. Gmbaro, A., Fiszman, S., Gimnez, A., Varela, P. and Salvador, A. (2014). Consumer Acceptability Compared with Sensory and Instrumental Measures of White Pan Bread: Sensory Shelf-life Estimation by Survival Analysis.Journal of Food Science, 69(9), pp.S401-S405. Hutchison, M. (2011). Territorial Threat and the Decline of Political Trust in Africa: A Multilevel Analysis.Polity, 43(4), pp.432-461. KU, E. (2014). FUNCTIONAL INTEGRATION AND SYSTEMS IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT IN HOTEL INDUSTRY: A MULTILEVEL ANALYSIS.Int. J. Info. Tech. Dec. Mak., 13(01), pp.175-196. Kwee, Z. (2011). The influence of top management teams corporate governance orientation on strategic renewal trajectories: a longitudinal analysis of Royal Dutch Shell plc, 1907-2014.Strategic Direction, 27(11). Makgetlangeng, S. (2010). South African Economic and Trade Policy in Africa: A Critical Analysis.African Journal of Political Science, 8(2). Mndzebele, N. (2013). Attitudes of Hotel Managers Towards EC in South Africa.IJIET, pp.63-66. Moon, T., Whitbread, P. and Dortmans, P. (2013). Portfolio analysis for defense: taking account of networking.Defense Security Analysis, 29(1), pp.76-84. O'CONNOR, P. (2012). AN EMPIRICAL ANALYSIS OF HOTEL CHAIN ONLINE PRICING STRATEGIES.Information Technology Tourism, 5(2), pp.65-72. O'Regan, N. and Ghobadian, A. (2010). A serial successful strategic transformer of businesses.Journal of Strategy and Mgt, 3(1), pp.72-78. Parker, A. (2000). Acquisition Integration A Formula for Success: The Integration of Swallow into the Whitbread Hotel Company.Tourism and Hospitality Research, 2(3), pp.281-286. Schneider, H. and Fassin, D. (2012). Denial and defiance: a socio-political analysis of AIDS in South Africa.AIDS, 16, pp.S45-S51. Sibanda, O. (2012). Social pain and social death: poor white stigma in post-apartheid South Africa, a case of West Bank in East London.Anthropology Southern Africa, 35(3-4), pp.81-90. Sylla, N. (2014). From a marginalised to an emerging Africa? A critical analysis.Review of African Political Economy, 41(sup1), pp.S7-S25. Williamson, B. (2015). Digital methodologies of education governance: Pearson plc and the remediation of methods.European Educational Research Journal, 15(1), pp.34-53.

China and Haiti

Skagen Design Report Essays

Skagen Design Report Essays Skagen Design Report Essay Skagen Design Report Essay Skagen Designs Group 4 Q1. What screening criteria should Skagen Designs use in connection with its choice of new markets for its watch collection? When Skagen Design chooses the new markets and use the connection with them, at first, they have to care about price. Competitive price is not only one of the essential of their brand, but also the easiest method to enter new markets, especially in developing markets. In watch markets, you can see which markets is developed or developing from the charts, after looking at those, you will see which strategies Skagen Design needs to enter into each market with. Somehow, competitive price is qualified advantage in any markets, of course, it is a lot more affecting to developing markets. So, Skagen Design need to keep the low price and proper quality, of course, with their characteristic design either. Next, aside from price, they also have to separate market into developed developing markets in watch markets as I mentioned already. By dividing them into two groups, they can decide which strategy they will adapt to, for instance, if the market is developed market, they have to upgrade their quality. It will charge more cost, so the price should be higher, but the customer in market doesn’t need normal one, so it is necessary. Meanwhile, if the market is still developing market, the best way to attract them is to keep low price with proper quality. Also, Skagen Design has simple design, it could make easy to adapt slight change from local needs. Third, Skagen Design should check whether the market has any forces with international trade such as high tariff. It is basic step before getting into the market, since Skagen Design has not bigger brand power comparing to competitors such as Gap, Calvin Klein, it has to be emphasized with quality and low price. With high tariff, it ain’t possible to keep lower price than local brand, and not even other international brands which has good online markets. So, if the market has high tariff or regulation from its government, Skagen Design should operate their business in small step such as online supply. It is uncontrollable part for every watch companies to change the market situation, so it has to keep checked, since it is also possible to get first mover’s advantage if Skagen Design gets into new market with low regulation at first/ Last, no matter how the market is developed developing or has different situation, Skagen Design has to keep their watch proper quality and design. It is essential for every business to keep them. Consumers never buy crappy product again, also the product from those brand images. Even though Skagen Design could offer lower price than others, their brand shouldn’t be same to local anonymous brand images, so they have to keep their brand characteristic, either. Quality characteristic design are always the most important parts in every markets, and competitive advantages for business success. Q2. Make a specific choice of new markets for Skagen Designs. Table 1 and Table 2 can be used to support your argument. The characteristics of Skagen Designs are colours, shapes, and simplicity, etc. However, one of the most competitive characteristics is competitive price. Their high turnover has been kept for decades, and it’s originally started from competitive price, of course, its design either. To choose which markets Skagen Designs get into, they have to consider not only how much retail volume they have, but also how much they are afford to pay for watch. At least, they have advantage with their price comparing to competitors like Calvin Klein, Coach, Guess, Gucci, Swatch, Alfex and Jacob Jensen, etc, somehow it could make their product more successful in retail market. About retail volume, we can confirm it from Table 1 and Table 2. From Table 1, retail volume in thousands of units can be estimated, for sure, USA market has been still the biggest market since the research started from 2003. Also, we can see interesting raise in India market, their retail volume has been growing rapidly the most. Now, India market has the second biggest retail volume in thousands of unit, and it is even same to USA almost. Looking at number of watches per 1,000 people, Mexico has showed highest ratio, and India’s ratio is still the lowest. From Table 1, we can see Mexico, Netherland, South Africa, Sweden have the greatest number of watches, and opposite to it, India, China, Japan, Belgium have the lowest number of watches. Aside from Table 1, Table 2 shows value of different watches, which also shows the biggest and the lowest markets as well. From Table 2, USA, Japan, UK are the biggest one, in opposite to Belgium, Hungary which are the lowest one. One thing we can discover here is counties with biggest retail market have not so big volume value of watch market. Also $ per capita shows similar aspect, from Table 2, we can see the separation between developed market and growing market. Already developed markets have the biggest $ per capita when it comes to market, meanwhile growing markets have the lowest one. It is same with value of watch markets. So, from those charts, we can suggest potential markets for Skagen Design would be Mexico, India or China. Skagen can offer them average quality with lower price than competitor’s, also their design is so simple and never follow established trends that it can be adapted in growing market easily. It can be adapted to local needs slightly with marketing. Meanwhile, when Skagen Design enters into developed market, it doesn’t need to adapt local needs or adaptation. What only they have to care is more high quality with higher price, so it can’t be good market as much as first one. Q3. Which market entry mode should Skagen Design use on the chosen markets? First of all, you have to know what is a market entry mode  : this is an institutional arrangement which is necessary for the entry of a company’s products into a new foreign market. There are three different types of entry mode: Export Intermediate And hierarchical mode There are few factors that influence the market entry mode choice. These factors are externs or interns, or specifics. The market entry mode is different between countries with low, medium and high standard of living. Firm’s products are manufactured in the domestic market or a third country and then transferred either directly or indirectly to the host market. Three types of exporting: 1. Indirect mode 2. Direct mode 3. Cooperative mode |Lowest US $ per capita |Medium US $ per capita |High US $ per capita | |Indirect export mode |Is the process of exporting through | | | | |domestically based export | | | | |intermediaries, but the exporter has no| | | | |control over its products and over the | | | | |marketing decisions. | | | | | | | | |Fast market access. | | | | | | | | | |No infrastructures are built. | | | | |Low sale promotion. | | | |No market researches are carried out. | | | |Direct export mode | |If the international markets are considered as a | | | | |crucial part of the company’s success the direct | | | | |exporting is the best market entry tool. | | | |Using own sales subsidiary and direct marketing | | | | |(including mail order and telemarketing). | | | | |Low infrastructures are built. | | | | |Market researches are carried out upon secondary | | | | |data. | | | | | | | | |The business can use: | | | | |Distributors | | | | |Market country agents | | |Intermediate mode | |The intermediate mode is used to transfer the | | | | |knowledge and the skills to the local | | | | |producer/seller. | | | | | | | | | |There is no full ownership by the parent firm | | | | |involved, but ownership and control can be shared | | | | |between the firm and the local partner. | | | | | | | | |Four types of intermediate entry modes: | | | | |Licensing | | | | |Franchising | | | | |Contract manufacturing | | | | |Joint ventures | | |Hierarchical mode | | |Solid infrastructure. | | | | |Sponsoring artists, athletes and | | | | |events. | | | |Market research, qualitative | | | | |quantitative. | | | | |Aggressive marketing campaign. | | | | |Sales promotion. | | | | |Market coverage: Intensive | Each kind of countries has one appropriate mode concerning its export, and each of these modes are listed in the table above. Q4. What should be the guidelines for including other products lines in the Skagen Designs collection? Including other products mean want to have an expansion? : you can add a new product to expand your business; just be sure to take these four steps before moving forward:? Determine the specific needs of your customers in each high-priority market segment.? Identify the product/service bundles (groups of features) that would be most attractive to them. Create a unique value proposition for the proposed line extensions and decide how youll position the product in the market segments youve identified. ? Determine the sales and distribution channels that will achieve the highest penetration of your target market segments. In all, youll need to use market research and speak customers and marketing partners or distributors and evaluate competitive products. This will help you to validate the present level of demand for the product and the best channels for sales distribution, plus shape the product messaging. If you do your homework and proceed with an analytical eye, your line extension will increase sales, help you reach new markets and build market share overall for your growing business Having a guideline represents choosing the right segmenting, targeting and positioning. Segmentation [pic] Targeting [pic] Positioning The positioning is the process by which marketers try to create an image or identity in the minds of their target market. So, the guidelines for introducing other products lines are mainly respecting the positioning. For Skagen, we can describe the brand as simple, elegant and affordable. It is indeed very elegant with technical precision and a true original design. It means that a new line of products has to be part of this universe; it means something chic, no food or others. Furthermore, it has to need a technical precision because they could have an advantage using their expertise with that kind of materials. It has to be simple. Indeed, for example, the super slim line is totally purified, simple. The watches are non-numerical, the logo is very discreet. So the new line has to be made in a very simple style. Last but not least, it has to be an affordable product. It means that they have to find way to produce it almost low cost. And so it has to be a product which can be made almost low cost. Ideas for the future of new products High quality design pen as Rolex for example Clothes as Calvin Klein for example Q5. Which criteria should Skagen Designs use for its selection of future sponsor partners? First of all, it is interesting to give a little definition of sponsorship to understand the interest for companies to make some partnership. After that it must easier to define some criteria in the selection of future sponsor partner. Sponsoring: Supporting an event, activity or organization by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event. [1] For Skagen Designs it can be really interesting to set up a sponsoring policy. Sponsoring is one of the best ways of communication for two reasons. Firstly, it is a good tool to highlight and precise the positioning of Skagen Designs thanks to an event or a celebrity really famous and know by everyone. Secondly, this kind of partnership makes advertisements more visible. For example in the past, Skagen Designs had a partnership with the famous TV series Ally McBeal. This sponsoring corresponded to the Skagen Designs targeting (active population, 25-45 years old with a fashion sensitivity) and to the positioning also (classy, elegant and affordable). Moreover, people who loved ally McBeal and who recognize themselves in the series must be more sensitive to the brand Skagen Designs. It was a really good promotion. Indeed, when the sponsorship is well selected, it allows identifying with a particular target market or lifestyle and so attracting customers, easier. The first reason is increasing of awareness of brand name and then, reinforcing perceptions of key brand image associations. For example, every time people watched Ally McBeal, they thought Skagen Designs. The sponsoring makes the brand alive and present everyday in the life of customers. As any decisions, nevertheless, sponsor partnership can be risky. That’s why we speak about selection. One of the difficulties of sponsorship it is hard to measure and predict success and outcome. Another risk depends on the sponsored person’ image which can change because of an event or a situation. This can affect the brand credibility and associate the brand with this bad event or behavior and change perception of brand values. That is why it is important to establish a list of criteria in order to make a good selection amount the different sponsor partnerships available. Firstly the partnership has to be in adequacy with Skagen Designs values and strategy: The sponsorship has to be in line with the business and communication objectives. It has to be a strategic fit between the events target markets and Skagen Design? s. The sponsorship must match the targeted market and be able to reach it. Finally the sponsor partnership has to be in line with the positioning and targeting in order to touch the customer and attract him: The sponsorship must generate sufficient awareness, possess the desired image and create the desired effects. The consumers have to see attributions for the sponsor’s engagement To conclude, Skagen Desings has to focus on its values and keep in mind its strategic direction for the brand. Then it must be easier to choose a partner by following the criteria. Finally by following up and evaluating the sponsorship Skagen Designs will be able to decide if it’s better to continue or stop the sponsorship. Q6. Skagen Designs is considering online sales of his watches. What problems and possibilities do you see for the company in this area? On this basis what are your conclusions? Nowadays, every brand is most of the time at least a brand â€Å"click and mortar†, if it is not a â€Å"pureplayer†. Nevertheless, the online trade cannot be adapted to every type of brand. Indeed, the brand universe has to be able to be put on the internet. Furthermore, when competitors start to sell on the internet, if you do not want to lose market share, you have no choice: you have to fight their advantages and so start considering selling online. First, we have to remember what an online sale is. An online sale is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet without intermediary services. So, we can think that a luxury brand such as Skagen, which anyway looks luxury, will lose its ability to advice consumers, one of his strengths. Furthermore, those watches are pretty technical products and so require some expertise. However, there must be some advantages. It is important to say that Skagen has already a website and is already selling on this website, so every watch can be purchased on the internet. Indeed, for example, you can choose a watch, click on it to have a bigger view of it, and then you can â€Å"add it to the bag†. You can then see your â€Å"bag† on which you see the price of your watch and of the shipping. The last step is to do the check out by giving your personal address, and of course, paying. As a consequence, we can think that Skagen took its decision: they decided to sell by the internet also. Now, what means â€Å"problems and possibilities†. A problem is an obstacle. A possibility is more an opportunity. It means in this case how the website can be done, what possibilities they have. But also, it means what opportunities it will bring. So, we can think that the expression â€Å"problems and possibilities† refers to the â€Å"Threats and Opportunities† in the SWOT analysis. First, it is an opportunity because customers are not the same nowadays. The new customer is always in a hurry, always wants to change his style, optimizes a lot his time in the transport by using his cellphone. So, of course, if the competitors start to sell on the internet, Skagen customers, which are young and active people, will lose their faithfulness toward Skagen finding better answers to their needs. Second, as it was said, the typical Skagen customer is the typical person who spends a lot of time buying on the internet and who is very comfortable with new technologies. It means that it will not be a problem for him to buy at the online store, and even, it will bring new customers: this main target, the one of Skagen, is sometimes so much active that it does not have time to buy and sometimes, he is totally willing to buy in another country but cannot because there is no online store. As a consequence, it means that more than an advantage, creating an online store was necessary for Skagen’s customers. Plus, every brand does not have exactly the same target. We can guess that because, for example, Alfex is still not selling on the internet, you can just click on â€Å"where to buy† on its website. Third, but it is a detail, it quite easy to establish some advantages for faithful customers on the internet. For example, reductions, special sales. And it is easily accessible. These advantages can also be combined with partners. Indeed, Skagen, choosing to start selling on the internet can start having good partners for complementary items such as clothes for example. However, we can observe that most of this brand does not make any promotion for other brands. We can think that it is because the world of watches is an â€Å"elegant† world; it means that websites are really modern and purified. Fourth, we can think that it could be cheaper to sell on the internet because you do not have to pay a so huge rent and you do not have to pay the sells staff. However, of course, there are some disadvantages. First, it is a quite precise and technical product: some exigent customer can feel lost, even if it is well described they might need still more details. Details that are so numerous that it cannot be put on a website for example if you have some risks to break a bit your diamonds on the watch if you go on the shower with it. Second, Skagen will always have to watch the markets evolution and to be able to answer very quickly to demands. It means a lot of stocks and money. This is an aspect of starting selling online: selling online is a job in itself, you have a lot of technics to acquire such as how to ship your products for example. And, because it is a lot of money, you have to calculate if it is really worth it to sell on the internet and if it is, how you will do it without huge amounts of moneys. Beside, details which is important for Skagen which is a brand whose positioning is selling very pretty products at affordable prices. Third, Skagen, as clothes, is a fashion brand, it means that people requires style from it. And, as they do with clothes, they might want to try it to see how it feels and how it fits their clothes. And, indeed, it is the main problem with online stores. But, anyway, it is less grave for watches than for clothes. However, we can notice that on their website we only see their watches alone, which means that it hard to imagine how it looks on a wrist. Some competitors such as Jacob Jensen or Guess still have this trouble, they should all of them do as Alfex, show it on the wrist of a model also. As a result, it was almost mandatory for them to go on the internet. Indeed, they have the perfect target, it can be cheaper and they are an affordable brand because they can produce low cost, their competitors start to sell on the internet and this type of products which are objects and not clothes or food, can be quite easily sold on the internet. The disadvantages are really negligible comparing to the advantages. We can anyway to go more far think that they could do it in another way such as proposing pictures of people wearing it and even proposing some clothes style to fit with it. [1] tutor2u. net/business/marketing/promotion_sponsorship. asp Report 2013/02/19 INTERNATIONAL MARKETING SODERTORNS HOGSKOLA

Marketing Plan ( Customer and Market Profile) Assignment

Marketing Plan ( Customer and Market Profile) - Assignment Example The US has stable political and economic conditions to support the development and marketing of niche products such as the Brain Reader. The socio-cultural and business situation of the country enhances prosperity of the market for this device. Financial aid by the government helps in further development of the product. Needs satisfied by the product The Brain Reader is a product of the twenty-first century, belonging to the new generation of â€Å"portable neural devices and algorithms† (Duncan, 2012) loaded with the capacity to read the different thoughts that go on in the complicated brains of human beings. The brain is a complicated chamber that generates various kinds of thoughts, feelings, desires and emotions. Till date scientists have been putting sincere efforts to develop ways in which the minds of people can be read; hypnosis is one of those methods, but none of these methods have been able to render complete success. It has been proved in various scientific studies that human beings are often unable to report their thoughts properly either naturally or due to some disability. This makes it difficult for them to communicate properly. This specific product has been devised with the aim of bringing immense benefit to a number of sectors. The commodity would have a simple design and would be user friendly. The person using it would be required to wear it on his or her head like a hair band and a small box attached to the band, which acts like a transmitter, would convert the signals generated in the brain into electronic waves that can be seen on a screen in the form of waves. These waves would be converted into words or commands via a software installed in a computer attached to the screen. Thus the thoughts of a person can be read by outside people that are communicating with that person. The transmitter works on a small battery installed within the box and no connection of electricity is required for running this new device. This data would be automatically updated with time and hence it would be easy to study and analyze the data at a later point of time. Market segmentation and target marketing Market segmentation Market segmentation is â€Å"the process of dividing a market into meaningful, relatively similar and identifiable segments or groups† (Lamb, Hair & McDaniel, 2011, p. 259). This is done with the purpose of enabling the marketer to tailor the marketing mixes so as to cater to each segment successfully. For the current product the market segments have been represented through the following pie chart: (Source: Author’s creation) The four market segments identified for the Brain Reader are criminal investigators, HR Departments in private companies, teachers and academicians and psychologists. While criminal investigators and human resource personnel are the target markets, it can also be used by school teachers to make the process of teaching and learning more efficient. Using the Brain Reader a t eacher would be able to measure the level of understanding of the pupils by evaluating their responses to the lessons imparted in a better way than conducting tests. The device would also ease